Veganthropology: Defending Vegan Ethics Against Structural Speciesism

Image Credit: Annibal Gouvêa Franco

By Annibal Gouvêa Franco

In late 2025, Annibal Gouvêa Franco and Ronaldo Guimarães Gouvêa published a founding manifesto [1]. In 2026, they expanded it in English as “Manifesto for Veganthropology (Vegan Anthropology)” [2], presenting Veganthropology as a normative descriptive, interspecies approach transversal to Sociocultural Anthropology.

Anthropology often operates within an implicit anthropocentric horizon. Veganthropology proposes another point of departure: antispeciesism and non exploitation become ethical framework and method, so nonhuman animals enter the scene as subjects of moral concern.

Its central analytical target is animal thingification, the institutional, practical, and discursive production of exploitable lives, commodification, and moral distance. The manifesto calls for an antispeciesist ethnography with public criteria, traceable data, and replicable procedures, open to independent audit.

This shift matters for the Social Sciences because it changes what counts as a social fact. By treating speciesism as structural, Veganthropology offers a vocabulary to analyze the institutional production of the edible, the usable, and the disposable as cultural social categories, not natural givens, and to reread power, morality, consumption, and violence through that lens. It helps explain how schools, markets, families, science, law, media, and everyday language normalize extraction, convert sentient life into property, and then present that conversion as common sense. It also expands comparative work, since speciesism can be studied alongside racism, sexism, and class domination through shared mechanisms of classification, distancing, routinization, and legitimation. Methodologically, it demands explicit positionality, so ethical commitments are declared instead of assumed.

The manifesto spatializes vegan practice across three interconnected planes: everyday life, intentional collective action, and digital territorialities. Everyday life is where veganism is lived and negotiated in routine frictions, including substitutions, refusals, avoidance strategies, and the management of commensality. Intentional collective action is where it is strategically projected toward shared goals and societal transformation, through public education, mobilizations, vigils, on the ground campaigns, denunciation practices, support networks, and mutual aid. Digital territorialities coordinate narratives and mobilization through campaigns, collaborative cartographies, and lexical disputes, bridging everyday practice and collective action.

As a program, the manifesto [2] sets four ethical foundations: justice for sentient beings; refusal of animal exploitation; recognition of ecological interdependence; and the moralization of consumption and habitus. It also defines alliance criteria: preserve animal centrality, keep an explicit abolitionist horizon, prevent agenda capture, and resist greenwashing and veganwashing.

In closing, the text reads structural speciesism as a colonial continuity within the Plantationocene and calls for a teachable, researchable, accountable field. The disciplinary refusal is explicit: animals are no longer analyzable as resources.

PS: In 2026, Franco published a comic strip synthesizing the manifesto’s core ideas [3].

 

References

1 – FRANCO, A. G.; GOUVÊA, R. G. Manifesto por uma Antropologia Vegana: fundação de uma ciência social interespécies contra o especismo estrutural. Revista Sociedade Científica, 2025. DOI: 10.61411/rsc2025116718

2 – FRANCO, A. G.; GOUVÊA, R. G. Manifesto for Veganthropology (Vegan Anthropology): founding an interspecies social science against structural speciesism. Revista Sociedade Científica, 2026. DOI: 10.61411/eb2026rsc5

3 – FRANCO, A. G. Veganthropology: an ethical stance against structural speciesism (comic strip). Zenodo, 2026. DOI: 10.5281/zenodo.18274994

 

About the Author

Annibal Gouvêa Franco holds a Master’s degree in Design, Innovation and Sustainability (UEMG), a graduate certificate in Cultural and Social Anthropology, and is completing an undergraduate degree in Social Sciences. He researches Anthropology and Veganism, with an emphasis on Veganthropology, and is an Art teacher in the state education system (SEE/MG). Brazilian, based in Belo Horizonte, Minas Gerais, autistic (formerly diagnosed with Asperger’s), vegan for about 20 years.

Pig-Ignorance: The Peppa Pig Paradox

Peppa Pig ham salad

Affiliate Member, Lynda Korimboccus, recently investigated attitudinal and behavioural contradictions that result in Peppa Pig fans oblivious to the direct connections between their favourite TV character and a ham salad sandwich.

The ‘Peppa Pig Paradox’ developed from Loughnan et al’s 2010 ‘meat paradox’ – that is, the idea that people say they love animals but also love eating animals. In many cases, people have simply been taught to categorise animals differently: as ‘food’ or as ‘pets’, for example. She aimed to apply this where the same species is considered in two contradictory ways: The Peppa Pig Paradox. She considers whether Peppa Pig simply reflects human society in pig form through anthropomorphism (Mills 2017); whether negative pig metaphors skew our views (Goatly 2006) and our use of the language we learn allows us to distance ourselves (Plous 1993); or whether it simply the application of denialism, or ‘strategic ignorance’ (Onwezen & van der Weele 2016) that has so far failed to make the connection impossible to ignore.

Lynda’s vegan daughter, Maya

The social influences upon us are strong and powerful – from family, peers and education through media, government and business – and we’d be forgiven for not seeing the obvious up until now. However, animal eating is a normalised practice at risk from an increase in plant-based eating and Lynda encourages vegan parents to become familiar with both moral and nutritional arguments for this in preparation for the inevitable challenges. She urges non-vegan parents to face their fear of change and embrace the plant-based revolution – not just for their children’s health, but their future environment as well as the lives of millions of non-human animals worldwide. Hopefully, all Peppa Pig fans will one day be vegan, but meantime, it’s vital to raise awareness of inconsistency and help others make connections to overcome their strategic, or ‘pig’ ignorance.

Full article (including references):
Korimboccus, L.M. (2020). ‘Pig-Ignorant: The Peppa Pig Paradox: Investigating Contradictory Childhood Consumption.’ Journal for Critical Animal Studies 17(5): 3-33.

 

Lynda M. Korimboccus is an affiliate member of the IAVS and serves as Student Editor-in-Chief for the Student Journal of Vegan Sociology.